In just one week, Rihanna will launch her long-awaited Fenty Beauty by Rihanna line, but first, she unleashes a trailer that celebrates diversity.
The beauty campaign stars several models, including Duckie Thot, Halima Aden, Slick Woods, and Indyamarie Jean, strutting through city streets and applying lip gloss with confidence.
RiRi’s first-ever cosmetic line will be available at stores including Sephora and Harvey Nichols when it arrives worldwide on Sept. 8.
The ad was celebrated by many for its inclusiveness. As one Twitter user put it, “Rihanna releases one campaign and it’s already more diverse than the whole of the beauty industry put together.”
Rihanna releases one campaign and it's already more diverse than the whole of the beauty industry put together https://t.co/2euUQShHvF
— kt (@katie_wignall) September 1, 2017
Rihanna preps her Fenty Beauty collection just as her newest Puma sneaker, the Cleated Creeper, and Stance “Iconic” socks hit stores.
Meanwhile, Rihanna is still killing it on the charts. “Wild Thoughts,” her collaboration with DJ Khaled and Bryson Tiller, is currently No. 2 on the Hot 100, while her Kendrick Lamar collaboration “LOYALTY.” sits at No. 32.