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Chance The Rapper is no stranger to acting in commercials, and adds one more to his resume by appearing in Twitter’s latest campaign #SeeEverySide.
Chance can be seen hanging out at his soundcheck before a show while he tweets to fans asking what they want him to perform. The cameras then turn to Chance’s Twitter followers and their responses before he eventually makes his way to the stage.
Twitter CMO Leslie Berland had this to say about the partnership:
“Chance’s authentic use of Twitter is powerful as is his fandom and the conversation that surrounds him. We spotlight the voices of fans, press, influencers and artists, every side of the conversation, at the speed of Twitter.”
Watch the #SeeEverySide commercial below.
On @Twitter, music is happening.
— Twitter (@Twitter) June 19, 2017